This is a chance to take two underperforming pages and turn them into a more authoritative source. It may also solve thin content issues. Search engines know exactly what people click on after they enter a query. They know what content searchers viewed then quickly returned to the search results …

Blog comments are a free resource, so use them as often as you can to start building your reputation. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates. A local park can be dramatically improved by adding outdoor …

Many of the modern search engines now boast upward of a few billion indexed documents. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally advised against. What's worse is subsequently failing to transfer the acquired page authority onto the …

Use plagiarism checkers to avoid unintentional duplication. Remember, "research" doesn't mean stealing. Paying attention to alt tags is also beneficial to the overall on-page SEO strategy. Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search …