SEO practices that involve deception and are disapproved by the search engines. Google Search Console, the modern rework of Google Webmaster Tools, is your one-stop dashboard for all matters related to the health of your website in the context of Google Search. Undergoing lens replacement surgery is a great way …

Many of the modern search engines now boast upward of a few billion indexed documents. Platform or framework migrations often involve Information Architecture improvements and changes in the URL structure - with the latter being generally advised against. What's worse is subsequently failing to transfer the acquired page authority onto the …

One of the best ways to encourage readers to share is to create shareable, customized images. It's good practice to make sure that your meta tags are complete, accurate, and up-to-date. Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches …

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google's Adwords's Keyword Planner. No matter the case, this company is either new to the scene or otherwise desperately motivated …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. I do believe that having a portion of your keyword phrase in the URL …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. This consistency is important to Google and the user experience. In the past, creatives …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Ensure that unique content is provided to these external websites instead. How SEO Works... Although the Search Engines are continuously …