While certain SEO fundamentals, like maintaining a regular and high-quality content strategy, still apply to local businesses, entrepreneurs also need to take measures to optimize their online presence for a local community. Can you go learn the basics of SEO? Traveling in close quarters and spending time with those who …

Yes, website audit and assessment is difficult process if you don't know fundamentals of SEO, ranking factors and how exactly google determines ranking of web pages. When looking at the SERP real estate in totality, you can see that organic results occupy most of the screen real estate. In most …

The main thing to keep in mind when using social media to promote your business is to always be genuinely helpful. The active approach allows you to update the URL structures and hierarchies on your site using an on-site site map. If you’ve defined your goals, choosing an seo …

Blog comments are a free resource, so use them as often as you can to start building your reputation. The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates. A local park can be dramatically improved by adding outdoor …

If you're competing with several big-name companies with similar pieces of content, you'll probably have a harder time getting that number-one position. If your PPC costs are too high, then consider a SEO audit. The expensive price of a real artisan ladies neck scarf is due to the amount of …

The idea is, the more trustworthy the links that point to your site, the more trustworthy your site will be. Fortunately, you can fix this easily by setting up a 301 redirect that leads the alternate URLs to the original. What is the response rate for results based on leased …

Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets - each bucket covering a page or closely related set of pages. Unlikely. Make sure that your website's main …

With a bit of strategic planning and straightforward execution, you have the ability to create an amazing landing page and place your SEO offerings directly in front of the people who need them. Rule number one of engagement: slow loading speeds are your enemy! Also think about your own use …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin …

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites …

Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The sites that appeal to opera lovers might not appeal to teenagers …

Look at who is on top, then run reports on what they're linking to and who is linking to them. Sometimes you just can't target a specific keyword on a product or service page of your website - it just won't fit and look natural. In these instances you can always …