The biggest advantage social media gives you is a bigger platform to distribute your blog posts, which aids in visibility and increases your chances of earning authority-giving inbound links. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on …

Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Widely regarded as the next step in the evolution of search engines, semantic search has increasingly …

If you're new to search engine optimization and website marketing, you might have heard words like web crawler, search engine robot, or search engine spider. All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. SEO has tremendously grown over the past …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …