If you're new to search engine optimization and website marketing, you might have heard words like web crawler, search engine robot, or search engine spider. All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. I do believe that having a portion of your keyword phrase in the URL …

We can judge a site visually in as little as 50 milliseconds. And when performing a task, we focus on that and become blind to anything else. Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin …

A marketing analysis provides a comprehensive review of the marketing program. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link …

Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners can easily find research which words are being searched for most frequently in a number of search engines. This consistency is important to Google and the user experience. In the past, creatives …

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. SEO has tremendously grown over the past …

SEO teams and paid search team of an establishment can work together optimise keyword strategies, content strategy as well as landing pages. If there is any confusion at all we can follow Googl's own advice here, which is to make sure other sites link to yours. Whether you're looking for …

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Ensure that unique content is provided to these external websites instead. How SEO Works... Although the Search Engines are continuously …

Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a …

Direct-marketing agencies handle every aspect of a direct-marketing campaign through telephone orders (800 numbers), internet programs, and direct mail. SEO is pretty much based on keywords. The key to a good SEO strategy is to find out what words users type into a search bar when they look for websites …

Canonical URLs, help search engines understand that there is only a single version of the page's URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc. The sites that appeal to opera lovers might not appeal to teenagers …

Look at who is on top, then run reports on what they're linking to and who is linking to them. Sometimes you just can't target a specific keyword on a product or service page of your website - it just won't fit and look natural. In these instances you can always …

Every page of an e-commerce site should provide a different title tag. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of …